Discovering Brandon Stanton through Humans of New York

After graduating from University of Georgia, young Brandon Stanton joined Chicago Board of Trade where he traded stocks for 3 years. After things took a bad turn, he lost his job and moved to the city of New York to do what he does best: photography. During the summer of 2000, he decided to start Humans of New York, a social media venture and photoblog, where he could showcase all the random strangers’ portraits he took on the streets of New York.

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After just a few months into his new hobby, his little project of photographing 10,000 New Yorkers evolved as he started to have conversations with his subjects and decided to include a phrase or a quote along with the portrait. With his vibrant pictures of quirky characters, and insightful and witty captions, Humans of New York became a real success real fast. He went on to become #1 New York Times best selling author after publishing Humans of New York in 2013 and later published Little Humans in 2014.

But Brandon Stanton is not the type to enrich in the popularity he was gaining all for himself. In 2012, DKNY approached him to use 300 of his photos for a fashion campaign but he declined. When DKNY went ahead and used his pictures anyway, in at least one store in Bangkok, he decided against suing them for money that he rightly deserved. Instead, Brandon publicly asked that they donate $100,000 in his name to a YMCA, so they could send a bunch of underprivileged kids to summer camp.

He appeals to all his fans to donate money for various fund-raising campaigns. From relief funds for Hurricane Sandy victims to helping a couple adopt an orphan from Ethiopia, Humans of New York’s admirers were quick to help (within 12 hours and 90 minutes, respectively, to be accurate). Another initiative he set up to raise $100,000 to send 6th graders of a public school on a trip to Harvard University was met within 45 minutes.

Brandon Stanton is an epitome of proof that social media gives every single user a voice. ChronicleMe is a social media interface that provides its users with a positive platform where they can voice their opinions and not worry about negative lash backs. Clearly, there are plenty of Internet users out there who are willing to provide help to those who need it, as we have learnt from the Humans of New York supporters. And ChronicleMe’s main aim is to provide users with an environment where they can feel safe, comfortable and secure, in order to seek help or find support from other users.

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